Website Update: "Yes, We’ve Been Listening!"

 

Special Guest Post by Kerry A., Swanson's Web Guru

I’d hardly call myself a web guru as Ben so mentioned last week in his birthday blog, however, I really am the Supervisor of User Experience for SwansonVitamins.com.  My job is to ensure the best possible experience for each and every visitor that comes to our site.
 

My team spends quite a bit of time listening to customer feedback and incorporating suggestions into improvements to the site.  As a result, you will start seeing many improvements over the next few days, weeks and months.  Along the way, I’d love to hear your feedback as to whether we’ve gotten it right, if we still have minor tweaking or if you love it all!
  

Perhaps you’ve already noticed this first change.  We recently launched our newly redesigned Health Library (previously named Health Articles).  Our library houses over 1,500 articles (and growing every week).  You can visit our Health Library to find any article or interviews published in our catalog, as well as find any past articles shared in our Lee Swanson Research Update emails. 
 

You can also peruse our Recipe Archive for any recipe we’ve shared in our recipe emails! (previously only shared with email subscribers).  Also in the Health Library, you will find links to outside resources from businesses that we trust, such as Vitasearch, Whole Health MD, WebMD, iHealthtube, DSIB and NCCAM.
 

Here’s a short list of things we’ve improved: 

• Better search engine - We’ve applied a better search engine that enables you to more quickly and easily find the information you are looking for. 
• Text resizer - You’re no longer limited to the text size we pick.  If you like to read larger text, size it up. If you like it smaller, size it down.
• Easily email an article to a friend - Use our “email” function to quickly email a link to anyone who has an email address.
• Helping you be social - We’ve also made it easy for you to post articles to Facebook, MySpace, Twitter and other social sites you may use.

Last week, Ben introduced our newest RSS feature powered by Shoppe Simple.  If you’re looking for great daily deals, this is the RSS feed to add to your reader!  Our merchandiser hand selects products daily for special web-only deals.  For more information about RSS feeds, watch this youtube video.  It’s not one of our own, but I feel it does a good job of explaining the whole RSS phenomenon. Add our Shoppe Simple RSS feed to your favorite reader and check it daily for special deals & discounts! 
 

You may have also noticed that we’ve updated our Help Desk.  We’ve added tons of new and useful content that we hope will answer any questions you may have, as well as help you find the resources you're looking for on our site. 
 

Those are all the updates I have for now, but watch the blog because we’ve got several more changes coming to your favorite vitamin superstore, and we hope you approve!  I would love to hear your feedback on these recent changes.  Please take some time to surf the new Health Library and then click here to answer a few short questions in our survey to help us continue to improve these sections of our site.

Posted by Kerry A.