Dear Friends and Valued Customers,
You’re used to seeing me write in the pages of the Swanson Health Products catalog. But you’ve never seen me write like this. Granted, I’ve been a little slow to enter this new digital age personally; but here I am ready to blog with the best of ‘em.
What can you expect from my personal blog on swansonvitamins.com? First of all, I hope to share with you some insights into what has shaped me as I’ve helped shape a successful natural health company. I’ll talk about things I believe in, things which have influenced both my life and the direction of the company. You’ll get a behind-the-scenes look at what I’m thinking about, focusing on or concerned with in this fast-changing environment. And hopefully, we’ll develop a relationship that brings us beyond the consumer-supplier dynamic. I invite you to share your thoughts in the comments section, and I look forward to an open dialogue.
With that, let’s get to it.
I’ve been thinking lately about sugar, something I’ve considered almost poisonous since I was quite young. Even before my father began selling nutritional supplements out of our garage back in 1969, we were a health-focused family. My dad, an avid golfer (yes, I followed in his footsteps there, too), became serious about natural wellness when arthritis began interfering with his game and the doctors provided little help. He studied the work of natural health pioneers Paul Bragg and Adele Davis, and soon the ideals of the burgeoning natural health movement became central to our family life.
Both Bragg and Davis eschewed refined white sugar and overly processed carbohydrates. It was a central dictum of their nutritional philosophies. So it’s no surprise that sugar was treated with equal disdain in my household. Out went the Wonder Bread and the sugared cereals, replaced by mom’s homemade whole-grain bread (the real “wonder bread”) and steel-cut old-fashioned oatmeal. As kids, of course, we didn’t quite know what to think of Mom and Dad’s new health regimen and we likely balked at it, I’m sure. But today, some 40 years later, I can say that Father did, in fact, know best; and I’m proud to follow in his footsteps.
Did you know that the average American takes in about two to three pounds of sugar every week? That’s pounds every week. Is it any wonder we’re suffering an epidemic of obesity? And if you think that number sounds high, consider where it comes from: it’s not just “junk” food and candy. Sugar hides in everything these days in the form of corn sugar (dextrose), high-fructose corn syrup, maltodextrin and about 20 other variants. In just the last 20 years, thanks to the incorporation of sugar (and its “alias” identities) into the general (processed) food supply, we’ve increased our personal annual consumption from 26 pounds/year to 135 pounds/year. It’s frightening!
So what’s got me thinking about this now? First, it’s the fact that I’ve noticed sugar creeping into the natural foods marketplace unbeknownst to consumers. As the demand for natural food alternatives grows, traditional food companies are buying up smaller producers and are thereby exerting their influence. It’s now become important for anyone looking to avoid sugar to look carefully at the labels of say, soy milk or ready-to-eat frozen meals, the precise categories that are seeing the most growth.
Second, I’ve been talking with my good friend Dr. Joseph Mercola, who shares many of my passions in this area and who has written extensively on this topic. Dr. Mercola’s website has an excellent article by contributing writer Nancy Appleton, Ph.D., entitled “Counting the Many Ways Sugar Harms Your Health”. I encourage you to click through to read it. Dr. Appleton is the author of the book Lick the Sugar Habit, which you can buy here. The article lists 76 negative influences, with no less than 111 references to back up her claims.
And finally, I’ve been thinking about sugar because we’re constantly formulating new products and looking for the best ways to provide quality, value and convenience in ways consistent with my philosophy and the values of this company. Lately I’ve favored xylitol in formulations and even added pure xylitol to our product line. But there’s growing interest in the market regarding new or alternative sugars and I’m interested in your thoughts. Folks are promoting coconut sugar and natural, minimally refined cane sugar as more healthful alternatives to common refined sugars.
What are your thoughts? I believe that the path I’ve followed is responsible for the good health I enjoy today; but that path is a winding one, one filled with twists and turns that result from new information gained through lifelong education and listening to the wisdom of others. I look forward to hearing your ideas.